Up until a few days ago I even did not know about Parallella. And the reason is pretty obvious: "Now one knows that you exists."
So I stumbled by accident onto a Youtube clip about Raspberri Pie clusters so I wanted to make one too to get used to parallel computing.
The Epiphany is what makes Parallella very unique and triggered my curiosity.
The second problem is understanding what the Parallella boards do. Me as a n00b, I have absolutely no experience in these boards.
The information is lacking for uneducated people, like kids, or hobbyist. You really need top have some pages or blog posts that demonstrates step by step dumbed down for kids how they can create an exciting blinking led or so. I just give an example, but the information currently found is only understandable for university degree people that are already into this field.
I did find some dated Youtube clips but nothing that is from the year 2016!
Getting one is incredibility hard for none US people. We Europeans are scared to order something coming from the US because import taxes could add $30-$50 on top of your product. I have ordered one a few days ago but I almost did not. If I could buy it from an European country then I know that the price I paid does not come with a nasty surprise.
Last but not least, when I surfed your forum, I noticed that some people are complaining that they did not get their order. This can happen, but the worrying is that I see not response on the messages of these people. This almost made me not decide to pursue your product and go back to another board. Demonstrate that you take care of your customers. Every single one can become a starting point of interest by a big company.